The Amazon Signage Stick costs $99.99 on Amazon in the US. In Canada it is C$174.99, in Germany, France, Spain and Italy €151.99, and in the UK £151.99. The Stick has no content software of its own (Amazon's listing says a separate CMS subscription is required), so with Brix at $6 per screen per month billed annually, one screen costs $171.99 in year one and $72 a year after that.
For specs and what the Stick does, see the Amazon Signage Stick review.
Amazon Signage Stick price by country
Amazon sells the Stick in seven marketplaces.
| Country | Price | Buy on Amazon |
|---|---|---|
| United States | $99.99 | amazon.com |
| Canada | C$174.99 (MSRP) | amazon.ca |
| Germany | €151.99 (MSRP) | amazon.de |
| Spain | €151.99 (MSRP) | amazon.es |
| France | €151.99 (MSRP) | amazon.fr |
| Italy | €151.99 (MSRP) | amazon.it |
| United Kingdom | £151.99 (MSRP) | amazon.co.uk |
- The EU and UK prices include VAT. The US and Canadian prices do not include sales tax.
- Amazon's signage site has a page per market: US, Canada, UK, Germany, France, Spain and Italy.
Is the Amazon Signage Stick sold in Australia?
No. Amazon Australia has no listing for it, and Amazon's signage site has no Australian page. It covers only the seven markets above.
Outside those seven markets, use a player sold locally. Brix runs on Fire TV devices and Android TV boxes, and on Windows PCs. For a large rollout abroad, contact us about sourcing Sticks.
What does it cost per screen?
Stick plus Brix at $6 per screen per month, billed annually:
| Screens | Sticks | Brix per year | Year one | Three years |
|---|---|---|---|---|
| 1 | $99.99 | $72 | $171.99 | $315.99 |
| 5 | $499.95 (5 × $99.99) | $360 | $859.95 | $1,579.95 |
| 10 | $949.90 (10 × $94.99) | $720 | $1,669.90 | $3,109.90 |
| 50 | $4,649.50 (50 × $92.99) | $3,600 | $8,249.50 | $15,449.50 |
- The 10 and 50 rows use Amazon's quantity prices. At 30 or more screens Amazon can provide the Sticks free (see below), which takes the Sticks column to $0.
- On monthly billing Brix is $8 per screen per month ($96 a year).
- Wired network: add Amazon's micro-USB Ethernet Adapter at $14.99. The Stick has no Ethernet port.
- Nothing else to buy except a TV with a free HDMI port. The box holds the power adapter, the remote and an HDMI extender.
How can you pay less than $99.99?
- Quantity prices: Amazon's listing shows $94.99 each for 10 Sticks and $92.99 each for 50, against $99.99 for one.
- Promo codes: Amazon runs limited-time codes on the Stick, such as 10% off. Check the listing before you order.
- 30 or more screens: Amazon provides the Sticks free for rollouts of 30 or more screens. Brix arranges it with Amazon: contact us. No Brix plan includes a Stick. See the free Signage Stick rules.
- 100 or more Sticks: contact us. We can help you get a better price.
What does the software cost on top?
The Stick is a one-time purchase; the signage software (CMS) is paid per screen every month or year. Over three years the software is most of the total. Amazon's CMS directory lists more than 80 providers. Entry prices of some of them, per screen per month:
| CMS | Billed annually | Billed monthly | Three years, one screen, with a $99.99 Stick |
|---|---|---|---|
| Brix | $6 | $8 | $315.99 |
| Yodeck Basic | $8 | $8 | $387.99 |
| OptiSigns Standard | $9 | $10 | $423.99 |
| Rise Vision Basic | $11 ($132 a year) | $12 | $495.99 |
| ScreenCloud Core | $20 | $24 | $819.99 |
The three-year column uses the annual price. Plans differ in what they include, so check the features you need are on the plan you price.
Free plans that work on the Stick, and their catch:
- Yodeck Free: one screen.
- OptiSigns Free: up to 3 screens, with the OptiSigns logo on screen and 1 GB of storage.
- PosterBooking Free: up to 10 screens, with a watermark on screen.
- AbleSign: no per-screen charge; 500 MB of storage free, $9.99 a month for 100 GB.
How does it compare with other players?
| Player | Price (one time) | Notes |
|---|---|---|
| Amazon Signage Stick | $99.99 | Built for signage; works with many signage platforms |
| Walmart onn. 4K (2026 model) | $39.98 | Open Android TV box |
| Amazon Fire TV Stick 4K Plus | $69.99 list | Consumer streaming stick |
| Yodeck Player (1 GB) | $85 | Free with a Yodeck annual plan |
| ScreenCloud PIXI | $95 | ScreenCloud software only |
| OptiSigns OptiStick Player | $99.99 | |
| OptiSigns Pro Player | $349 | |
| BrightSign LS425 | $380 | Sold in BrightSign's store |
| Raspberry Pi 4 (1 GB) | From $35 | Board only; you add case, power and SD card |
What do you get for $99.99?
- 4K output, Wi-Fi 6E and a quad-core processor (Amazon's listing).
- It opens your CMS in kiosk mode, so staff cannot use it for anything else.
- Amazon's free mobile app sets up several Sticks at once.
- With Brix, you turn the TV on and off, restart the Stick and take screenshots from the office.
- Content is stored on the Stick, so screens keep playing when the internet drops.
Setup takes about 10 minutes: pick "Brix Signage" in the Stick's setup, then pair it in the CMS. See the setup guide.
Should you buy a cheaper player instead?
Brix also runs on Fire TV and on Android boxes such as the Walmart onn. An onn 4K costs $39.98, about $60 less than the Stick. What you give up:
- No remote management on the Android build. Brix cannot reboot the box or take screenshots on it. The Fire TV and Signage Stick build can.
- An onn is an open device, so staff can leave the signage app.
- On the onn you grant "Display over other apps" by hand.
For a few screens you can walk up to, the onn is fine. For screens in other buildings, pick the Stick: a remote restart saves a trip.
Read Signage Stick vs Walmart onn for the full comparison, or Raspberry Pi vs Signage Stick. For the whole setup cost including TVs, see how much digital signage costs.
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