To put an Instagram feed on a digital signage screen in Brix, add the Instagram Feed app from the App store, connect your Instagram Business account (through Facebook) in the Connected accounts panel, and place the app in a playlist or a screen zone. The screen checks for new posts every 10 minutes.
Which Instagram account can a screen show?
An Instagram Business account. Instagram only shares posts with apps from professional accounts: it shut down the Basic Display API that personal accounts used on December 4, 2024 (Meta for Developers).
Switching is free in the Instagram app: Profile > More > Account type and tools > Switch to professional account, then choose Business and link it to a Facebook Page. A private account becomes public when you switch. The Instagram Stories app also accepts a Creator account.
How do you add an Instagram feed to a digital signage screen?
- Select Apps in the Content group of the sidebar.
- Select the App store tab and search for Instagram Feed.

- Select the Instagram Feed card to open its configuration panel.
- Choose an Instagram account in the account dropdown. If none appears, select Connect an Instagram account under the field.
- In the Connected accounts panel (it opens in a new browser tab), sign in with the Facebook login that manages the Instagram Business account.
- Return to the first tab and choose the account in the dropdown.
- Check the Preview pane on the right, then select Add to my apps.

Add to my apps cannot finish until an account is connected and chosen. With several Instagram accounts, connect each one; every Instagram Feed app uses the account chosen in its own dropdown.

How do you preview the Instagram feed before it goes live?
The preview beside the fields has three sizes: fullscreen, zone (a square box the size of one section of a multi-zone layout) and ticker (one scrolling line). It is an approximation, so check the app on a real screen after the first save if the layout matters.
Where does the Instagram feed play once it is saved?
Saving adds the app to the My apps tab; it does not put it on a screen. Put it in a playlist beside other content, in one zone of a multi-zone layout, or assign it to a screen directly from the Screens page. See put content on a screen.
Can the Instagram feed match your brand colors?
Yes. In the app's Appearance section, leave Use brand colors on to follow the workspace brand. Turn it off to pick a Primary color and Secondary color, a Dark or Light theme, and a Background: Brand wash, Plain, Brand color, Aurora, Dots or Grid.
Turning Use brand colors off copies the workspace colors into the app, so a later brand change no longer reaches it until you turn the switch back on or select Reset to brand.

Frequently asked questions
Does the feed show a single post or a grid of posts?
One post at a time by default, each for 15 seconds (change it with Seconds per post, 4 to 60). Select Grid of 9 posts under View to show nine posts, three across.
Why does the Instagram feed show empty after I connect the account?
If the app reads No recent posts., the account returned no posts. Check that it has published posts and is an Instagram Business account, then reconnect it.
Can I run more than one Instagram account on the same screen?
Yes. Add a second Instagram Feed app pointed at the other account, then place both in the same playlist or in separate zones of one layout.
When the Brix app is not the fit
The app shows one connected account. To show posts from other accounts or a hashtag, with moderation, see how to show social media on digital signage for the other routes. Start the free trial to try the Instagram Feed app on your own screen.