Digital Signage for Gyms and Fitness Centers

Digital signage for a gym is a set of TVs that show today's class schedule, member offers and challenges, updated from a phone instead of reprinted. Most gyms need three screens: one at check-in, one at the studio door and one on the cardio or weights floor. Each TV needs a small media player behind it (from about $40 to $100) and signage software (usually $6 to $30 per screen per month).

What should a gym show on its screens?

Show what members would otherwise ask the front desk about, then what you want them to buy.

• Today's classes. Time, class, instructor and room, with the class on now highlighted. This is the screen members read most.
• Changes today. A cancelled class or a substitute instructor, posted in the morning, not on a sheet taped to the door.
• Offers. Personal training packs, refer-a-friend, a new-member rate, a supplement or drink at the juice bar.
• Challenges and progress. A monthly challenge with a running total, a member milestone, a coach spotlight.
• Form and safety. How to set up a machine, where the cleaning spray is, what the gym asks of members on the floor.
• Hours and holiday times. Open and closed times for the week, and changes for a public holiday.

Keep each slide to one message a member can read in five seconds while walking or between sets. A 20-line poster on a TV is still a poster.

Where should the screens go?

In order of return on the first dollar:

1. Check-in or lobby. Every member passes it. Show the day's classes and one offer.
2. Studio or class-room door. That room's classes for the day, and the next class with a countdown. Members read it while they wait for the previous class to leave.
3. Cardio or weights floor. The longest attention in the building. Challenges, offers, form tips and hours.
4. Juice bar, retail shelf or supplement fridge. One screen that sells what is next to it.

Avoid locker rooms (privacy, steam) and mirror walls where glare washes the picture out. Mount floor screens high enough to be seen over racks and machines, and tilt them down.

What hardware does a gym need?

• The TV. A 43-inch screen suits a lobby or studio door. The floor needs 55 inches or larger, readable from the back of the room. A plain TV works. A commercial display costs more but is rated to run all day, which a home TV's warranty often does not cover.
• A media player. The small box or stick behind the TV that plays the content. The Amazon Signage Stick costs $99.99 and is built for signage. An Android box such as the Walmart onn. 4K costs $39.98. A BrightSign player costs $380 to $820 (list prices on each maker's store, September 2026).
• A wired connection where you can. Gym Wi-Fi carries every member's phone, watch and music stream. Amazon's micro-USB Ethernet Adapter for the Signage Stick ($14.99) removes that problem. Pick software that stores content on the player, so the screen keeps playing if the network drops.

Screens can reuse TVs you already own. See using existing TVs for digital signage.

What does gym digital signage software do?

The software is where staff build the slides, put them in order and tell each screen what to play and when. For a gym, check that it can:

• Show a class schedule that highlights the current class, from a typed list or a spreadsheet the front desk already edits.
• Change content by time of day. Early-morning offers at 6:00 am, evening classes after 4:00 pm, without anyone pressing a button.
• Update from a phone. The person who hears a class is cancelled is rarely at a desk.
• Run several screens and sites from one login, with each club manager seeing only their own screens.
• Turn the TVs off when the gym closes and back on at opening, so a 24-hour screen is not burning through the night in an empty building.

If your signage software does not connect to your booking system, keep the week's classes in a shared Google Sheet that the software reads. The front desk edits one sheet and every screen follows.

What does it cost for a typical gym?

For a 3-screen gym (check-in, studio door, floor), using TVs you already have:

Software prices vary widely. Yodeck lists $8 to $16 per screen per month and OptiSigns $10 to $45 (their pricing pages, September 2026). Several vendors offer one free screen, which is enough to test a lobby board. See how much digital signage costs for the full breakdown.

Mistakes gyms make with screens

• Too much text. Members read on the move. One headline, one line of detail.
• A schedule that is out of date. A screen that shows last week's timetable does more harm than no screen. Put the schedule where the person who changes classes can edit it.
• Consumer streaming sticks on guest Wi-Fi. Home sticks are not built to play for 17 hours a day, and shared Wi-Fi is the most common reason a screen freezes.
• Screens left on all night. Set on and off times that follow your opening hours.
• Expecting signage to replace live TV. Cable news or sport on the cardio floor comes from a TV subscription or an IPTV service, not from signage software. Use separate screens for each.

Where Brix fits

Brix is signage software that runs on the Amazon Signage Stick, Fire TV, Android boxes and Windows PCs. It costs $6 per screen per month billed annually, or $8 billed monthly, so the 3-screen gym above pays $216 a year. There is a 7-day free trial with no card.

• Class schedule. The Agenda app shows one class per line and highlights the one on now. Type the classes, or connect a Google Sheet or CSV file with the columns Time, Title and Location.
• Challenges. The Goal Tracker app shows progress toward a total. Staff add to it by scanning a QR code on the screen with a phone. The Countdown app counts down to an event.
• By time of day. Schedules swap morning and evening content on their own.
• On and off. A new screen follows Standard hours, 6:00 am to 11:00 pm, and the Signage Stick turns the TV off outside them. A 24-hour club sets Always on. See screen settings and display power.
• Several clubs. Roles and locations give each club manager only their own screens.
• Offline. Content is stored on the player, so it keeps playing when the Wi-Fi drops.

Setup takes about 10 minutes per screen: plug the stick into the TV, pick "Brix Signage" during its setup, then pair it in the CMS under Screens > Add screen > Pair a hardware device.

Brix does not connect to gym booking systems such as Mindbody, and it does not play cable TV. If you want class bookings to flow onto the screen with no spreadsheet in between, pick a signage product that lists your booking system as an integration.

Start your free 7-day trial. No card needed. Several clubs and want a walkthrough first? Book a demo.