Digital Signage Cost and Pricing Per Screen

Digital signage costs about $100 to $2,000 per screen up front, plus $3 to $45 per screen per month for the software. The low end is a TV you already own with a $40 to $100 player and entry software. The high end is a commercial display, a commercial media player and professional installation. Year one for a single screen lands between about $200 and $2,200. Spread over three years, that is about $11 to $81 per screen per month, all in.

Digital signage cost at a glance

Every screen has the same parts. Prices below are from each seller's own page, read in September 2026.

How much does digital signage software cost?

Software is the cost that repeats, so it decides the three-year total. Most vendors charge per screen per month, and many take 10 to 25% off for annual billing. Prices below are from each vendor's own pricing page (read September 2026). Appspace, Poppulo and Spectrio publish no price.

What the price range buys:

• $3 to $10: upload images and videos, playlists, schedules, remote control of the screen. Most small businesses need nothing more.
• $12 to $20: at many vendors, this is where user roles, content approval, audit logs and proof of play start. OptiSigns, for example, puts roles, approvals and its audit log on Pro Plus ($15), not Standard ($10).
• $20 and up: single sign-on (SSO), SCIM, dedicated support and minimum screen counts. Screenly Enterprise is $38 billed annually from 25 screens. ScreenCloud Enterprise is quote only, with a 35-screen minimum for SSO.

Price the plan that has the features you need, not the entry plan. See single sign-on for digital signage for which plan each vendor puts SSO on.

Digital signage pricing models

Most vendors charge per screen per month. The other models change what you commit to:

• Free plans: Yodeck Free covers 1 screen, OptiSigns Free up to 3 screens with its logo on screen, DigitalSignage.com mediaCLOUD FREE up to 3 screens. See free digital signage software.
• Annual term only: Navori Cloud Essential is from $14 per player per month, billed per year. Screenly Enterprise and ScreenCloud Enterprise are yearly plans only.
• Minimum screen counts: Carousel Core is $25 per player per month with a 10-player minimum. Screenly Business bills from 5 screens.
• Hardware as a service: Rise Vision rents its media player at $95 a year, or a 55-inch display with player at $190 a year, on a 5-year term. Bought outright, they cost $300 and $870.
• One-time: Mvix sells players from $450 to $750 each with the cloud software included, and no monthly fee.

A term or a minimum is a cost if you outgrow the vendor: you keep paying until it ends.

How much does digital signage cost per month?

About $10 to $65 per screen per month once everything that repeats is counted:

• Software: $3 to $45 (most plans $6 to $15).
• Electricity: about $5 to $15.
• Replacement reserve: about $2 to $3 for a $100 player that lasts 3 to 5 years; more for a commercial player.

Content made for you is extra: OptiSigns' cost guide puts managed content updates at $200 to $600 a month.

How much does the screen cost?

• A TV you already have: $0. Any TV with a free HDMI port works for indoor signage. See use your existing TVs for digital signage.
• A new consumer TV: $240 to $600 for 55 inches. Best Buy lists 55-inch 4K TVs from TCL and Hisense in that range. Fine indoors for a 12 to 17 hour business day. Check the warranty: some do not cover commercial use.
• A commercial display: about $1,000 for 55 inches. Samsung lists its 55-inch QB55C (350 nits) at $1,010. Rated for long hours, with a commercial warranty and often RS-232 or network control.
• Which one costs less over time: signage vendors' cost guides (OptiSigns, Yodeck) put a consumer TV at 2 to 4 years in all-day signage use and a commercial display at 5 to 7. A $350 TV replaced every 3 years costs about $117 a year; a $1,010 display kept 6 years, about $168. Pick commercial for 18 to 24 hours a day, a window or a warranty you must have; a consumer TV for a normal business day.
• A window display: more. A standard screen looks washed out behind glass in afternoon sun. Window-facing displays are usually 700 nits or brighter, and the price rises with brightness.
• Outdoor and LED walls: priced per project by a sign company or AV integrator, usually several thousand dollars per display.

How much does a digital signage player cost?

The player is the small computer that plugs into the screen's HDMI port and runs the software. Some commercial displays have a player built in (a system-on-chip, or SoC), but only software that supports that display can use it.

Two things change the real cost:

• Lock-in. A player that runs one vendor's software must be replaced if you change vendor. A general-purpose player (Amazon Signage Stick, Fire TV, Android box) runs many.
• Wired network. Add $14.99 per screen for Amazon's micro-USB Ethernet Adapter if you want a cable instead of Wi-Fi.

Amazon sells the Signage Stick for less in quantity: $94.99 each for 10 or more and $92.99 for 50 or more. For a large rollout, Amazon can provide Sticks free (see the last section). For more detail, see Amazon Signage Stick price.

How much does installation cost?

• Do it yourself: $50 to $150 per screen for a wall mount and HDMI cable, plus about 10 to 30 minutes to plug in and pair a player. Most indoor TVs already on a wall need no installer.
• Professional installation: $200 to $500 per screen for a standard wall mount with hidden cables. That is the range signage vendors' own cost guides quote (OptiSigns and Yodeck, read September 2026). Ask for a price per screen that includes the mount, cable and any new power outlet.
• More work: a new electrical circuit, ceiling mounts, menu boards over a hot line, or a video wall cost more and are quoted per site.

Ask whether the installer charges per trip. For a chain, one visit per store that sets up every screen costs less than a visit per screen.

How much does content cost?

• Templates: usually included. Most signage software includes menu, announcement and social templates, plus a clock, weather and news ticker.
• A designer or agency: per project. A set of menu boards is a one-off job. Content made for you every month is a retainer: OptiSigns' cost guide puts managed content updates at $200 to $600 a month.
• A new image for every variant. Menu boards get expensive when an agency makes a separate image for each flavour, size or price. One base image with the name and price as editable text on top turns several paid images into one.
• Live data: often included. Spreadsheets, calendars and feeds that update screens by themselves cut the ongoing work.

What are the ongoing costs?

• Electricity: a 55-inch LED TV uses roughly 60 to 120 watts. At 100 watts for 17 hours a day and 18 cents per kWh, that is about $9 a month. Turn screens off when you are closed to cut it: many players switch the TV off over HDMI-CEC on a schedule.
• Replacement: players typically last 3 to 5 years and screens longer. A $100 player is cheap to keep as a spare.
• Internet: most signage uses the site's existing connection. A player downloads content once and plays it from storage.
• Your time: someone updates the screens. Schedules, templates and live data (menus from a spreadsheet, a calendar feed) keep it to minutes a week.

Total cost for 1, 10 and 50 screens

Three typical setups, per screen:

Multiply by your screen count:

Over three years the software repeats, so the gap between setups narrows in share but not in dollars:

Electricity (about $5 to $15 per screen per month) comes on top. Quantity prices on players and annual billing bring each figure down. Enterprise plans with SSO and a minimum screen count push the premium column up.

What makes digital signage cost more?

• Paying for a player you do not need. For most indoor screens, a $40 to $100 player plays images, video and web content as well as a $350 to $1,335 one. A commercial player is worth it for video walls, synchronized playback or strict IT rules.
• Hardware tied to one vendor. It turns a software change into a hardware change.
• The tier jump. An entry price of $8 to $10 often becomes $15 to $30 once you need roles, approvals, proof of play or SSO.
• Minimums and contracts. Minimum screen counts, multi-year terms and auto-renewal with a price rise. See the questions to ask a digital signage vendor.
• Setup, onboarding and migration fees. Some vendors charge for onboarding, training or moving you from another system. Ask for them in writing.
• Volume discounts. Some vendors lower the per-screen price above a screen count. Compare the three-year total for your screen count, not the size of the discount.

For a full comparison of vendors at your screen count, use the pricing table in our digital signage RFP template. For a 30-screen budget, see the cheapest way to run 30 screens. For the lowest software prices by plan, see affordable digital signage software compared.

What does it cost to switch digital signage vendors?

Switching is the cost most budgets leave out. It has four parts:

• Players tied to the old vendor. A vendor-only player (OptiStick, ScreenCloud PIXI, Yodeck Player) must be replaced: about $85 to $350 per screen. A general-purpose player (Amazon Signage Stick, Fire TV, Android box) only needs the new app.
• Rebuilding content. Every playlist, schedule and template is made again in the new system.
• A visit to every screen. Someone installs the new app and pairs each player, about 10 minutes per screen plus travel between sites.
• Two bills at once. Old and new subscriptions overlap until the last screen moves. A yearly term can mean paying the old vendor for months after you leave.

Many vendors sell onboarding and migration as paid professional services. Before you sign, ask the new vendor who moves your content and screens, how long it takes, and what it costs in writing. See how to switch digital signage provider.

What does digital signage advertising cost?

"Digital signage advertising" can mean two things. Showing your own promotions on your own screens costs only the setup above. Buying ad time on someone else's screens (malls, gyms, transit) is sold by the network, usually per thousand impressions (CPM) or per week, and each network sets its own rates. Ask the network for its CPM, its screen count and how it proves your ad played.

What Brix costs

Brix is one plan with every feature: $6 per screen per month billed annually, or $8 billed monthly.

• No tier jump: user roles by location, content approval, SSO with OpenID Connect and proof of play are on the one plan.
• No volume discount: the price per screen is the same at any screen count.
• Free migration: moving from another system, we do it for you, free, usually in a day: content, playlists and screens.
• Support: US-based, 7 days a week, no extra cost.
• Players: Amazon Signage Stick, Fire TV, Android boxes such as the Walmart onn, TVs with Google TV built in, and Windows.
• Trial: 7 days free, no card needed.

On TVs you already own, with Amazon Signage Sticks at their quantity prices:

Amazon provides Signage Sticks free for rollouts of 30 or more screens. No Brix plan includes a Stick: talk to us and we arrange it with Amazon.

Brix is not the right choice for every project. For a synchronized video wall, use players and software built for walls, such as BrightSign. For touch kiosks or wayfinding, choose software built for touch. Brix has no LG webOS, Apple TV or BrightSign player, so those screens need a Stick or Android box in the HDMI port.

Start a free 7-day Brix trial. No card needed.