Play Digital Signage charges $7.20 a month for Essential, $10.80 for Pro and $14.40 for Ultimate, billed annually (or $8, $12 and $16 billed monthly). Proof of play and the audit log sit behind the Ultimate tier, and Play has no publish-approval step at any price. Pick Yodeck or OptiSigns for a free screen, NoviSign for a page-layout editor like Play's with more automation, Juuno for the lowest price per screen here, Screenly for a security review, or Brix for proof of play and an audit log on one plan — but only on supported hardware, since Brix has no Samsung Tizen or LG webOS app. For a full head-to-head, see Brix vs Play Digital Signage.
How much does Play Digital Signage cost?
Per screen per month, from Play's pricing page:
| Plan | Annual | Monthly | What it adds |
|---|---|---|---|
| Essential | $7.20 | $8 | Templates, scheduling, the editor, the media library |
| Pro | $10.80 | $12 | Slide conditions, TV on/off, tags, shuffle, sync, alerts, the API, locked objects, private files |
| Ultimate | $14.40 | $16 | Analytics (proof of play), audit log, a dashboard, ad cycle, AudienceAware |
- Annual billing cuts 10% off every tier. The price per screen also falls as you add screens (the annual prices above are for 4 screens).
- The first screen is free for 30 days, with every Pro feature. Post a review in that time on an approved site (Capterra, G2, Trustpilot, Google, Software Advice or GetApp) and the screen stays free. Skip the review and Play removes it.
- Play's own FAQ says single sign-on and two-factor authentication are open to all users, on every plan.
Why look for a Play Digital Signage alternative?
- Proof of play and the audit log need Ultimate. A buyer who only wants to prove content played, or to see who changed what, pays for the Dashboard, Ad Cycle and AudienceAware too.
- Play has no step where someone signs content off before it goes on a screen. Play's plan comparison lists user roles and playlist sharing, but no approval step on any tier.
- The free screen has a string attached. It is free for 30 days on trust, then it depends on a public review landing on time.
The alternatives, one by one
Brix
- Price: $6 per screen per month billed annually, or $8 billed monthly. One plan. 7-day trial, no card.
- Best for: proof of play and an audit log without paying for a top tier.
- Players: Amazon Signage Stick ($99.99), Fire TV, Android boxes (for example the Walmart Onn), TVs with Google TV built in, Windows.
- Strengths: proof of play (off by default, turn it on in Settings → Organization → Feature defaults), an append-only audit log, content approvals, emergency takeover, OIDC single sign-on (Okta, Entra ID, Google Workspace), all on the one plan. Support is US-based, in Los Angeles, 7 days a week.
- Watch out for: no Samsung Tizen or LG webOS app. Plug a Signage Stick, Fire TV or Android box into the TV's HDMI port instead. No SAML, no SOC 2 report, no audience-detection feature like AudienceAware.
Yodeck
- Price: Free for 1 screen. Basic $8, Premium $12, Enterprise $16 per screen per month, the same rate on monthly and annual billing.
- Best for: a free screen, or a Raspberry Pi-based player.
- Players: Yodeck's own Pi-based player (free with an annual plan), Amazon Signage Stick, Fire Stick, Android, Samsung Tizen, LG webOS, BrightSign, Windows, and a browser player for Chrome-based smart TVs.
- Strengths: the free screen has no time limit, unlimited storage and unlimited users, with Basic features.
- Watch out for: SAML single sign-on needs Enterprise. The AI agent and the API need Premium. More in Yodeck alternatives.
OptiSigns
- Price: Free for 3 screens. Standard $9 annual or $10 monthly, Pro Plus $13.50 annual or $15 monthly, Engage $27 annual or $30 monthly, Enterprise $40.50 annual or $45 monthly (25-screen minimum).
- Best for: a large app library on a budget.
- Players: OptiSigns hardware, Android, the Amazon Signage Stick, Windows, Linux, Raspberry Pi, ChromeOS, Samsung and LG signage displays, and BrightSign. The Free plan allows only OptiSigns devices, Windows, Linux and Raspberry Pi.
- Strengths: 100+ apps on Standard; the Free plan runs 3 screens with 25 apps and 1 GB of storage.
- Watch out for: proof of play, approvals and the audit log need Pro Plus. The interactive kiosk designer needs Engage. More in OptiSigns alternatives.
NoviSign
- Price: Business $14 annual or $16 monthly, Business Plus $17 annual or $19 monthly, Premium $25 annual or $28 monthly.
- Best for: a page-layout editor like Play's, with more automation built in.
- Players: Android, Samsung Tizen, LG webOS, Windows, ChromeOS, Amazon Signage Stick.
- Strengths: 500+ templates and 50+ widgets on Business; a 30-day free trial.
- Watch out for: proof of play needs Business Plus. Approvals, the audit log and SSO or SAML need Premium.
Juuno
- Price: Business $5 per screen per month, Growth $9 per screen per month. No annual plan shown.
- Best for: the lowest price per screen of any option here.
- Players: Amazon Signage Stick, Fire TV Stick, Android TV boxes (for example the Onn), Chromecast and Google TV, Raspberry Pi, ChromeOS, and a TV's web browser.
- Strengths: unlimited users and playlists on Business; a 7-day trial, no card.
- Watch out for: proof of play needs Growth. The API and advanced roles are marked "coming" on Growth. The pricing page lists no audit log, approval step or SSO.
Screenly
- Price: Starter $15 annual or $17 monthly, up to 5 screens. Business $24 annual or $27 monthly, from 5 screens. Enterprise $38 annual, 25-screen minimum.
- Best for: a security review.
- Players: Screenly Player and Player Max hardware, Screenly Anywhere, an Android app, a Samsung Tizen app.
- Strengths: SOC 2 Type II on every plan; the Cloud API is included from Starter, not gated to a higher tier.
- Watch out for: no proof-of-play report on any plan. Starter caps resolution at 1080p and 2 users; 4K and unlimited users need Business.
Compare the platforms at a glance
| Platform | Monthly | Annual | Free screens | Best for |
|---|---|---|---|---|
| Play Digital Signage | $8 / $12 / $16 | $7.20 / $10.80 / $14.40 | 1, with a posted review | Samsung and LG screens on a budget |
| Brix | $8 | $6 | 0 (7-day trial) | Proof of play without a top tier |
| Yodeck | $8 / $12 / $16 | Same rate | 1, forever | A free Raspberry Pi player |
| OptiSigns | $10 / $15 / $30 / $45 | $9 / $13.50 / $27 / $40.50 | 3 | A large app library |
| NoviSign | $16 / $19 / $28 | $14 / $17 / $25 | 0 | Automation on top of a page editor |
| Juuno | $5 / $9 | No annual plan | 0 | The lowest price per screen |
| Screenly | $17 / $27 | $15 / $24 / $38 | 0 | A security review |
Switching from Play Digital Signage
- Hardware: Play runs on Android, Windows, macOS, Chromecast, the Amazon Signage Stick, LG webOS, Samsung Tizen, Google TV, Raspberry Pi and BrightSign. A Signage Stick, Fire TV, Android box or Windows PC keeps working with Brix. A Samsung Tizen or LG webOS screen needs a supported player plugged into its HDMI port instead.
- Moving content: Brix moves your content, playlists and screens for you, free, usually in a day.
- Scale: rolling out 30 or more screens? Amazon provides Signage Sticks free for that size of order. Talk to us and we arrange it with Amazon.
FAQ
Does Play Digital Signage have a free plan?
Yes. The first screen is free for 30 days with every Pro feature. Post a review on an approved site in that time and it stays free; skip the review and Play removes it. Yodeck (1 screen, forever) and OptiSigns (3 screens, forever) have no review condition.
Which Play Digital Signage alternative supports Samsung and LG screens?
Yodeck, OptiSigns and NoviSign all ship a Samsung Tizen and an LG webOS app, like Play. Brix and Juuno do not; on a Tizen or webOS TV, plug in a supported player instead.
Does any alternative include proof of play on its cheapest paid plan?
Only Brix, where it is on the one plan and off by default. Play, Yodeck, OptiSigns, NoviSign and Juuno put it on a higher tier, and Screenly has no proof-of-play report.
Start a free 7-day Brix trial. No card needed. For more options, see best digital signage software.